Rapper Fetty Wap is embracing a new chapter in his career with a major fast-food collaboration, teaming up with Jimmy John’s to launch the limited-time #1738 Fetty W(r)ap Meal, marking one of his highest-profile commercial partnerships since his release from federal prison earlier this year.
The meal features Jimmy John’s new Buffalo Ranch Chicken Wrap, Buffalo-flavoured Jimmy Chips and a drink, with the name paying tribute to Fetty Wap’s iconic “1738” catchphrase that became synonymous with his breakout hit Trap Queen. The promotion officially launched nationwide on June 29 at participating locations across the United States.
The collaboration represents more than just a celebrity endorsement. It signals another step in Fetty Wap’s return to public life following his early release from federal prison in January 2026 after serving part of a sentence related to a drug trafficking conspiracy. Since regaining his freedom, the Grammy-nominated rapper has shifted his focus back to music, releasing his comeback album, Zavier, which he has described as the beginning of a new chapter in his life.
Jimmy John’s said the partnership was inspired by the lasting impact of Fetty Wap’s music and his influence on pop culture. The campaign combines the launch of the chain’s first Buffalo Ranch Chicken Wrap with the rapper’s unmistakable brand, creating a marketing campaign that blends food, music and nostalgia.
The meal will be available for a limited time while supplies last, with pricing varying by location. Jimmy John’s is also offering promotional discounts to rewards members during select dates as part of the campaign.
For Fetty Wap, whose career skyrocketed with hits including Trap Queen, 679, My Way and Again, the partnership reflects a renewed effort to rebuild his career through music, business ventures and mainstream brand collaborations after years away from the spotlight.
